Frequently Asked Questions
Q1. Why is the product name limited to 50 characters?
On the Naver Shopping mobile app, names longer than 50 characters are truncated and lose keyword-matching weight. Naver's official guide recommends staying within 50 characters, and field data shows that products exceeding this limit consistently rank lower. This tool automatically removes any candidates over 50 characters.
Q2. Should the brand name go at the beginning or end of the product name?
If the brand has strong recognition, putting it first improves conversion. For new or no-brand products, leading with the product category (e.g., "wireless earphones") and placing the brand later is better for search exposure. This tool includes both orderings as templates so you can compare scores and choose.
Q3. Are special characters completely banned? What about numbers or hyphens?
Decorative symbols like brackets, asterisks, emoji and arrows must be removed. However, numbers (model numbers, capacity notation) and hyphens (-) are processed normally by Naver Search and are allowed. This tool's banned list is limited to decorative and promotional symbols — numbers and hyphens are preserved.
Q4. What should I do if the name exceeds 50 characters?
Remove the lowest-priority related keywords and attributes first, keeping only essential elements in brand → category → core attributes order. If still too long, reduce spaces by using compound notation (e.g. "무선이어폰" instead of "무선 이어폰"). This tool automatically filters out over-50-character candidates, so just pick from the generated list.
Q5. How many related keywords should I put in the keyword pool?
10–30 is the practical range. Too few reduces variety; over 30 produces an explosion of meaningless combinations. The recommended workflow is to gather 15–20 high-search-volume related terms from Naver autocomplete or keyword tools, then adopt only the top 5–10 scored candidates.
Q6. Why are promotional words like 특가 (special price) or 베스트 (best) penalised?
Naver's guide explicitly states that product names should contain objective product attributes (brand, category, size, colour), not subjective promotional modifiers. Words like "special price" or "lowest price" are marketing claims that change frequently — they belong in the discount/benefits section or product description, not the name. This tool deducts up to 10 SEO points when promotional words are detected.
Q7. How does the duplicate-word check work?
The tool splits by spaces and compares tokens case-insensitively. If a compound form (무선이어폰) and a split form (이어폰) both appear, they are treated as different tokens and no duplicate warning fires. Always do a final manual check before registering the name.
Q8. What is the difference between tags and the product name?
The product name (50 characters) is the title shown in search results cards. Tags (up to 30) are a supplementary keyword set used by the search engine. The rule is: use tags to cover long-tail related terms that couldn't fit in the product name. Repeating product-name words in tags risks a duplicate-keyword penalty. This tool generates product names only; automatic tag suggestions are a planned feature.
Q9. How is this tool different from Pandarank or Itemscout?
Pandarank and Itemscout are primarily keyword search-volume, sales trend and analytics tools — product-name generation is a secondary feature requiring a paid subscription or Chrome extension. This tool is free, no registration required, single-purpose: it handles the 50-char limit, duplicate removal, order templates and SEO scoring quickly. For search-volume analysis, use this tool alongside the free tier of another analytics service.
Q10. Does a score of 90+ guarantee top placement on Naver?
No. The score is an internal heuristic covering the product name as a single variable. Actual Naver top placement results from dozens of factors including sales volume, click-through rate, reviews, images, category relevance and advertising spend. Use the score as a filter to shortlist candidates with no obvious rule violations and good length utilisation; make the final choice by comparing against competitors in your category.
Q11. Can I list the same product in multiple categories?
Naver prohibits duplicate listings of the same product. Violations result in exposure restrictions or product hiding. Register each product once in the most appropriate single category. Variations like colour or size must be handled through the options feature, not registered as separate products.
Q12. The product name looks different on mobile vs PC — which should I optimise for?
Over 70% of Naver Shopping traffic is mobile, so design for mobile display. Mobile typically shows 30–40 characters in full before truncating. The reason this tool awards bonus points in the 40–50 character range is that it is the sweet spot between maximum keyword matching and full mobile readability.
Q13. The generated names look unnatural — how much can I edit them?
Edit freely. This tool is a "preset generator" that creates a fast starting point; differentiating your brand voice and adapting to your category requires human judgement. As long as you maintain the 50-char limit, no duplicates and no special characters after editing, there is no SEO downside.
Q14. How do I open the CSV download file?
It is a standard UTF-8 BOM CSV. Double-click to open in Excel (365/2019), import into Google Sheets, or import into Notion DB without character encoding issues. On Mac Numbers, use File → Import to trigger automatic encoding detection. The file includes columns for product name, character count, SEO score, template and included keywords for all 30 candidates.
Q15. Is this an official Naver tool?
No. This site is an unofficial tool with no affiliation with Naver. Naver and SmartStore are services of Naver Corp. Candidates are generated using internal heuristics based on Naver's published guidelines and seller community feedback. Always verify the final registration rules and policies at the Naver SmartStore Seller Center.